BoutiqueRugs.com is a rapidly growing online retailer that sells quality and trendy rugs online. With over 15 years of experience in the rug business and providing area rugs online, we help to transform houses with the selection of high-quality, affordable, and trendy area rugs. We are utilizing Shopify for our orders.
With the aim of being a data-driven company, in the last few years, we have been working on data analysis processes by connecting data from different sources such as order data, shipping cost data, and marketing data. As a spin-off project of Boutique Rugs, we have designed an analytics tool that creates automatic dashboards on Power BI based on e-commerce data obtained from Google Analytics.
This SAAS product will help us increase our sales revenue and profitability through effective online analytics. Furthermore, its cloud-based features are descriptive-predictive and prescriptive analytics with user-friendly/easy-to-integrate modules. In addition to these features, this product is scalable and can be sold to other e-commerce businesses in the future.
In the coming stages of the project, we aim to integrate our analytics tool into Shopify which has the potential to reach more businesses.
"As a company with the aim of being a data-driven one, leveraging data from Google Analytics has always been essential yet challenging. This changed when we started using this incredible analytics tool, G-track, that creates automatic dashboards on Power BI."
The integration was seamless, and after setup, we had access to meticulously designed, interactive dashboards that made data interpretation effortless. No more tedious manual reporting-everything we need is just a few clicks away.
These dashboards are visually appealing and incredibly intuitive, allowing us to track sales performance, customer behavior, and marketing effectiveness in real-time. This tool has saved us countless hours and provided us with timely, actionable insights.
The impact on our business has been profound. We've optimized marketing campaigns, improved customer targeting, and boosted sales. The direct correlation between our actions and results has been invaluable.
Customer support has been outstanding, always available to provide guidance and ensure we get the most out of the platform.
In summary, this analytics tool has changed our data handling, making our operations more efficient and our decisions more data-driven. I highly recommend it to any business looking to harness the power of their data with ease and precision!"
Joseph Sami - CIO / Intenwin LLC