BoutiqueRugs.com is a rapidly growing online retailer that sells quality and trendy rugs online. With over 15 years of experience in the rug business and providing area rugs online, we help to transform houses with the selection of high-quality, affordable, and trendy area rugs. We are utilizing Shopify for our orders.

With the aim of being a data-driven company, in the last few years, we have been working on data analysis processes by connecting data from different sources such as order data, shipping cost data, and marketing data. As a spin-off project of Boutique Rugs, we have designed an analytics tool that creates automatic dashboards on Power BI based on e-commerce data obtained from Google Analytics.

This SAAS product will help us increase our sales revenue and profitability through effective online analytics. Furthermore, its cloud-based features are descriptive-predictive and prescriptive analytics with user-friendly/easy-to-integrate modules. In addition to these features, this product is scalable and can be sold to other e-commerce businesses in the future.

In the coming stages of the project, we aim to integrate our analytics tool into Shopify which has the potential to reach more businesses.